Eunice Choi

Partner, Pillsbury Winthrop Shaw Pittman

Metro Region: San Francisco Bay Area

Member Since: 2022

Eunice Eunyoung Park Choi was born in Korea, grew up in Chicago, and worked and studied on the East Coast, LA, and the SF Bay Area. She has been an investment banker, social media blogger, startup core team member, litigation researcher, and corporate attorney. The common thread to all of this is that, throughout her life in the U.S., she was professionally anchored by the Korean-American community.

As a partner in the SF/SV offices of Pillsbury Winthrop Shaw Pittman and head of its Private Capital Sponsor Practice, Eunice helps fund managers set up venture capital and other private investment funds to invest in startup companies. Her goal is to be a fund formation lawyer who works with clients to make wealth creation opportunities possible for those outside the usual suspects deploying and receiving venture capital.

Working with Korean and Korean American fund managers has been a specific focus since she first joined a California “big law” firm in 2014. From Wilson to Cooley to now Pillsbury, Eunice has had the luxury of being in practice groups that are sought out and can be in the position of choosing clients.  As the head of the practice, she is able to work with emerging managers who may not otherwise receive the same level of attention.  

In addition to taking on Korean and Korean-American fund managers and investors as clients, she comes across founders of all backgrounds through industry events and loves to be the connective tissue in her network. She is an active participant in local Korean American community groups and also mentors college and law students who are interested in the practice of law. Eunice embraces the opportunities to be helpful to those with the same lived experience and barriers to advancement that she has encountered.

Being Korean-American is a strong part of her identity.