Senior Director of Brand Strategy & Innovation, SmartyPants Vitamins

Metro Region: Santa Monica, CA

Member Since: 2023

Celina Min is the Senior Director of Brand Strategy and Innovation at SmartyPants Vitamins based in Marina Del Rey, CA. She leads the transformation of the brand post acquisition from Unilever and the 3 year growth plan by defining the portfolio architecture and creating an innovation pipeline. With 15 years in brand management and innovation, Celina has worked in varied industries from Johnson & Johnson Consumer Health brands like Neosporin and Benadryl, Taco Bell leading their beverages division, Nature Made brand of vitamins, and The Honest Company leading innovation and production development across all categories. She’s a dog lover with a 3 year old cavapoo named Posy, loves international travel, plays tennis and softball, and enjoys cooking for family and friends.